After having added the PDF support to our Adwords reporting tool, Google Adwords Excel reports are now available in SunnyReports.
As usual, it’s effortless. After having made your report in some seconds, before the recipients’ fields, just tick the box:
The XLS Adwords report will be attached to the email, like this:
Online advertising is all about results and statistics. That is why reporting is so important. For campaign managers, it helps to take a step back on their daily work. For clients or managers, it’s the only way to understand how performs a campaign and discuss the results.
Reporting is a difficult exercise. Let’s have a look to what matter in a good Adwords report.
Metrics are the basis of an Adwords report. There are hundreds in Google Adwords – like clicks, impressions, CTR, conversions, cost per conversion, … – and most of them are used daily by campaigns managers to optimize the campaigns.
Impression share report is an underrated report. Be wiser than your competitors and use it to find powerful leverages to increase your Adwords campaign performances.
Impression Share is the number of impressions your campaign received divided by the estimated number of impressions it could have received. The estimation is based on several parameters like geolocation, audience, bids, quality score, …
What is Impression share
Having a look at the picture above, you can quickly understand how useful this data is:
increase the part of your impression share => more “targeted people” see your ads.
There is four types of Search Impression Share (IS) metrics available for search campaign:
There is also similar metrics for Display campaign: Display impression share, Display Lost IS (budget), Display Lost IS (rank).
Google Analytics is going to improve his Google Adwords reporting features by adding a new feature called Treemaps. The information is coming from Google+ “Introducing Treemaps in Google Analytics for Adwords Insight“.
Treemaps will offer to Adwords campaign managers a better insight of the performances of their ads. The approach is not to only have look to numbers but to visually identify the trends or troubles.
It’s done by displaying hierarchical data using nested rectangles, showing positive results in green, lagging results in red. It aims to speed the decision process and to optimize better and quicker the campaigns.
It’s a really interesting improvement in the ad performances analysis. Treemaps will be available in the next weeks in Google Analytics in Acquisition > Adwords > Treemaps.
SunnyReports allows now to add comparison metrics in your Adwords reports. Back on compare date ranges feature, a great way to make a deep analysis in your daily work as an Adwords campaign manager.
Within Adwords, you can easily select the period for which you want data. But it’s interesting to be able to monitor the evolution of these data. To do that, you can compare the selected period to another one. Adwords proposes you three different possibilities.
With this option, you can compare the selected period with the immediately previous one.
Examples:
With this option, the compared period will be the same exact period a year before.
Select the secondary period you want precisely. That’s it.
Adwords is sometimes complicated with plenty of menus, options, features, … But not with the “compare date ranges” feature. Everything is done in one click.
No matter on which view you are. Just click in the period select field. At the bottom, you will see a “COMPARE” label with a trigger. Push the trigger and the three periods options will appear.
Click on each “+” sign to show the data for the secondary period. For the selected KPIs, you will have:
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