Display the evolution of metrics in Adwords reports for clients

Custom range period in a section - SunnyReports - Adwords custom report

Adwords reports for clients is about to explain the Adwords performances (and your work) to your client. The report includes metrics – clicks, CTR, cost, conversion, … – for a time period. It is also interesting to add some specific sections with another time period.

The importance of the time period

Adwords is all about statistics. And period matters with statistics. You need time to see trends in your metrics and to be able to decide what to do or what to test.

If you report monthly or weekly to your client, you show him a “screenshot” of the performances during a small period. One month is enough to follow the health of the campaign. You can show to total number of conversions, the cost per conversion and you can have the ROI.

But you can’t see clearly the evolution of your strategy. The global evolution of the metrics of an Adwords campaign will not be visible in one or two months.

How evolves the CPC since  you have taken over the management of this new account ? How is the evolution of the conversion since the beginning of the year ?

To answer these questions, you need to take a bigger period. That’s why we add the ability to change the period in each section of your report, independently of the report’s period.

How to set up a custom section period

We want to keep SunnyReports simple. So we add the custom period in a section with the same selector you can find in Google Adwords.

When you create or update a section, you have a new field called period. By default, this field is the period of the report.

Custom Period by default in a section - SunnyReports

By clicking on the field, a list open with usual time period. Just click on a predefined one or select a custom range in two clicks.

Custom range period in a section - SunnyReports - Adwords custom report

The period is automatically  updated with the right dates.

The X mark next to the field allows to reset the period to the default one.

The custom period is available in every kind of section.

A better Adwords reports for clients

With different periods in section, you can now show more information to your client. Your reports could show him the evolution in two time period. The short and long terms of your strategy are highlighted.

A usual use will be to show the evolution of the cost per conversion, the number of conversion or the total number of clicks.

And more soon…

We will release soon another awesome period feature “Adwords like”.

Display the evolution of metrics in Adwords report for clients
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Display the evolution of metrics in Adwords report for clients
This post is about the ability to add a section with a custom period in a Google Adwords report with SunnyReports.

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