Google Analytics Treemaps For AdWords Reporting

Google Analytics is going to improve his Google Adwords reporting features by adding a new feature called Treemaps. The information is coming from Google+ “Introducing Treemaps in Google Analytics for Adwords Insight“.

What is Treemaps ?

Treemaps will offer to Adwords campaign managers a better insight of the performances of their ads. The approach is not to only have look to numbers but to visually identify the trends or troubles.

It’s done by displaying hierarchical data using nested rectangles, showing positive results in green, lagging results in red. It aims to speed the decision process and to optimize better and quicker the campaigns.

It’s a really interesting improvement in the ad performances analysis. Treemaps will be available in the next weeks in Google Analytics in Acquisition > Adwords > Treemaps.

Manage your team easily in SunnyReports

team management feature sunnyreports

A few days before, we announce the launch of SunnyReports 1.0. We are happy now to release the team management feature, useful for all agencies.

Team management made easy

SunnyReports is easy to use, that’s one of the main feedback of our users. We keep it in mind when thinking about team management. The simplest, the best.

We introduce master and son accounts:

  • a master account is simply a basic account who is at least bound to one basic account.
  • Once bound to a master account, the reports from a basic account are counted on the master account.
  • Only the master account is billed.
  • To link a basic account to a master account, the basic account go to “Plan&Billing” page and write the email of the master account. The master receives an email to validate the invitation.
  • Each account (master and son) has his own clients.

An example ?

Imagine you are a web company with 5 account managers.

Each manager create an account in SunnyReports. But you want only one account billed. Easy.

  1. You create the different accounts for each of your collaborators and one to manage them.
  2. Your collaborators send you an email through the “Plan&Billing” page of their account.
  3. You validate the invitations.
  4. That’s it !

More features will appear in the future to improve the team management in SunnyReports.

Feel free to send us any feedback.

SunnyReports is coming out of beta

sunnyreports release

We started SunnyReports with a mission to simplify Adwords reporting. Thanks to lots of hard work and the help of our awesome users community, we are making this vision a reality.

SunnyReports 1.0!

We have been hard working building SunnyReports into the easiest and efficient Adwords reporting tool. We are proud to annouce we officially launch SunnyReports 1.0.

We couldn’t have done it without our users community, thanks to their involvement for reporting bugs, sharing their ideas and their feedback.

In the previous months, we have added among others:

  • custom period in any section of the report,
  • period comparison (soonly available in line chart),
  • more and more metrics every weeks,
  • a better MCC management,
  • reading rate for sent reports,
  • and a more stable tool.

There is plenty more coming in the next weeks.

Coming out of beta, SunnyReports is moving to a premium service, to help us provide a better service.

free trial sunnyreports adwords reporting tool

All users have a 14 days free trial – no credit car required – with unlimited reports and full features.

After trial, you just have to choose to best plan for your needs, beginning with a 49$ freelance plan with 25 reports. Discover the other plans here.

free plan sunnyreports, adwords reports

We also offer a free plan including one report per month.

You are a non profit-organisation ? Contact us at to discuss about huge discount we can offer.

Special coupon

It’s a special moment, so we are happy to give you a 30$ OFF special coupon applicable to any SunnyReports plans:

OFF30DLAUNCH2 – Only valid to the end of september

Friendly support

We try to be the most reactive to our users feedback and demands. Feel free to send us any feedback about SunnyReports.

Have fun with your Adwords reports with SunnyReports!

How to use Google Adwords “Compare date ranges” feature to monitor metrics evolution

compare-period-options adwords sunnyreports

SunnyReports allows now to add comparison metrics in your Adwords reports. Back on compare date ranges feature, a great way to make a deep analysis in your daily work as an Adwords campaign manager.

What is “compare periods” feature in Adwords?

Within Adwords, you can easily select the period for which you want data. But it’s interesting to be able to monitor the evolution of these data. To do that, you can compare the selected period to another one. Adwords proposes you three different possibilities.


Previous period

With this option, you can compare the selected period with the immediately previous one.


  • Select the period from April 1, 2014 to April 30, 2014. By comparing to previous period, the secondary period will be from March 2, 2014 to March 31, 2014.
    Note it will not compare from the 1st of March but from the 2nd of March. That’s because the reference period is only 30 days long, not 31 days.
  • Select the period from June 14, 2014 to June 19, 2014. The secondary period will be from June  8, 2014 to June 13, 2014.
If you select “Current month”, you have to take care that Google Adwords can compare two periods which have not the same number of days. Indeed, if you are the August, 11, “Current month” corresponds from the August, 1 to August, 11. But if you compare with “previous period”, it will be compared to Juy, 1 to July, 31.

Same period, Previous year

With this option, the compared period will be the same exact period a year before.

  • Say you select from May 4, 2014 to June 13, 2014. The compared period will be May 4, 2013 to June 13, 2013.
There is an exception here: february. February is a special month. During leap year, February counts 29 days instead of 28 the other year. Adwords takes care of it.
  • Select the period from the February 1, 2012 (a leap year) to the February 29, 2012. Choose comparison to “same period, previous year”. You will notice the date selected by Adwords: February 1, 2011 to February 28, 2011. Google’s developers think about everything!

Custom Period

Select the secondary period you want precisely. That’s it.

How to use it ?

Adwords is sometimes complicated with plenty of menus, options, features, … But not with the “compare date ranges” feature. Everything is done in one click.

No matter on which view you are. Just click in the period select field. At the bottom, you will see a “COMPARE” label with a trigger. Push the trigger and the three periods options will appear.

1. Select the one you want and apply.

compare-period-options adwords sunnyreports

2. The period select field now show you are comparing two periods, and calculate the dates of the compared one.


3. In the datatable, you have now a “+” sign above each head column titles.

Click on each “+” sign to show the data for the secondary period. For the selected KPIs,  you will have:

  • the metric for the reference period,
  • the metric for the compared period,
  • the difference between the two and
  • finally the % of increase or decrease.


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How to follow evolution of metrics in Adwords performance reports with SunnyReports

compare time period in adwords performance reports with sunnyreports

Your reports have to show the time evolution of the performances of the Google Adwords campaign. For this, we recently introduce the ability to add custom time period into a section of your Adwords reports for clients.

Now, you can compare time periods!

Adwords performance reports must show performance. Obvious, isn’t it ? But what does it mean for your reports ? How to do that ?

For an Adwords campaign, performance is first based on the ROI (Return on Investment) – the money you spend versus the money you earn. Google Adwords is interesting only if profitable.

But it’s important to follow all the metrics – average CPC, CTR, cost, clicks, conversion, cost per conversion. It’s even better to follow their evolutions. That’s why we introduce the ability to compare two time periods.

compare two periods in Adwords sunnyreports

To stay consistent and simple, we have followed how it works in Google Adwords. You can find below the two possibilities of time period comparison.

Compare with the previous period

comparison with previous period Adwords sunnyreports

By selecting this comparison, you can compare a time period to the previous one, exactly like in Google Adwords.


  • The period selected is from the June, 1st 2014 to 30, june 2014. The metrics will be compared to 2nd may 2014 to 31 may 2014.

    You must note that May will not be complete. As there is 30 days in june, the metrics will be compared to the last 30 days of may. So it begins at the second.

  • If you select a period from the tuesday, june 24, 2014 to friday, june 27, 2014, the metrics will be compared to friday, june 20, 2014 to monday, june 23, 2014. The period is four days long. The period to be compared is four days long and finishes the day before the first day of the default period.

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