At SunnyReports, we are like any other bootstrapped start-up : we are two founders with a lot of people giving us their best advice and some of their time. I would like to take this opportunity to thank our wives, our friends and also all those people we barely know.
We soon found out (as you most surely already did) that one of the most difficult challenge of our start-up adventure is to promote our amazing product. We already have users, subscribers, but we need more, actually a lot more: we need to go growth hacking.
A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth. Is positioning important? Only if a case can be made that it is important for driving sustainable growth.
Source: Sean Ellis’ blog
There is so much content (articles, posts, videos) for growth hacking and marketing that you could spend your whole days on it doing nothing else while you have a lot of other things to do. Efficiency is the way to success. Don’t forget: execution matters. Read More